What Is an Affiliate?
An affiliate (also called a publisher or partner) is a website or individual that promotes a product or service and earns a commission when a visitor completes a qualifying action, such as registering an account.
NonGamStopCasino.com operates as an affiliate partner with a number of online casino operators. This is a standard practice across the iGaming review industry and is how many comparison and review websites sustain their operations.
How We Earn Commission
When you visit our site and click a "Visit Casino" or similar call-to-action button:
- You are redirected to the casino operator's website via a tracked affiliate link.
- If you register a new account, we may receive a commission from the operator.
- The commission is paid by the casino — not deducted from your bonus.
- Commission structures vary by operator and may be revenue share, CPA (cost per acquisition), or a hybrid model.
Does This Affect Our Reviews?
We are committed to providing honest, unbiased, and accurate information. Our editorial process is independent of our commercial relationships:
Independent Editorial
Our reviewers evaluate casinos on objective criteria regardless of whether an affiliate agreement exists.
No Pay-to-Rank
Casinos cannot pay to improve their ranking. Rankings are based purely on our expert assessment scores.
Honest Ratings
We include pros and cons, licensing details, and potential drawbacks for every casino we review.
Regular Updates
Reviews are updated regularly. If a casino's quality drops, we reflect that in our ratings promptly.
Non-Affiliated Casinos
Our site may occasionally mention or reference casino operators with whom we do not have an affiliate relationship. These are included purely for informational purposes, to give readers a complete picture of the market. We do not receive any compensation for mentions of non-affiliated casinos.
Regulatory Compliance
This disclosure is made in accordance with:
- The UK Advertising Standards Authority (ASA) guidelines on affiliate marketing
- The FTC (Federal Trade Commission) endorsement guidelines (for international readers)
- The UK Gambling Commission's (UKGC) requirements for responsible advertising of gambling products
- The EU ePrivacy Directive and GDPR requirements on cookies and tracking
Cookies & Tracking
When you click an affiliate link on our site, a tracking cookie may be placed in your browser. This cookie tells the casino operator that you arrived via our site so that we can receive our commission if you sign up. These cookies do not store personal data such as your name or email address.
You can opt out of affiliate tracking cookies at any time by adjusting your browser settings or using our Cookie Preferences tool. Please note that opting out does not affect your ability to use the casinos we recommend.
Contact Us
If you have any questions about our affiliate relationships or how they may affect our content, please do not hesitate to contact us. We are committed to full transparency and will always be happy to clarify.